So what does the research say about Mobile and Smartphone users?
Simply put Mobile users hit 2 key demographics. 1) US adults between 25-34 have 62% Smartphone ownership, while 18-25 have 54% ownership. 2) Smartphone users tend to be better educated. (1) (2)
So what should companies take away?
If you want NEW, SMARTER, YOUNGER customers think about building an App… Or Mobile Website or Both. The point is mobile is now the way users would like to access content and a powerful tool for marketer’s targeting a specific audience. Smartphone’s are now a great way to connect with your customers!